Pashione
Pashione is a social commerce platform with a mission to democratize access to African fashion brands for a global audience. They aim to bridge the gap between passionate fashion lovers and African designers by creating an efficient distribution channel and fostering a supportive community.
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Problem Statement
Despite a booming African fashion scene, difficulty finding quality pieces and a lack of convenient discovery and purchasing options frustrate fashion lovers, hindering both consumers and designers. This creates a missed opportunity to embrace the vibrant and diverse styles of African fashion, leaving both passionate shoppers and talented designers yearning for a smoother connection.
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Solution
Pashione presents itself as a solution by creating a social commerce platform that combines the discovery and community aspects of social media with the functionality of an online marketplace that offers brands and influencers you trust. This allows users to browse fashion inspiration, connect with other fashionistas, influencers, and seamlessly purchase directly from African fashion brands and influencers posts and updates, thereby bridging the issue of authenticity and quality of products.
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Competitive Advantage
In the saturated world of fashion, Pashione cuts a distinct path by championing quality, convenience, and discovery all in one. Forget sifting through countless websites - Pashione offers a curated selection of authentic African fashion brands, ensuring a treasure trove of vibrant styles awaits exploration. But Pashione goes beyond mere curation.
We understand the struggle with online authenticity, which is why we only partner with official brands and leverage trusted influencers to drive commerce. This creates a haven for fashion enthusiasts where trust is built-in, allowing for effortless inspiration sharing and trend discovery. Pashione isn't just a shopping platform; it's a gateway to a world of cultural expression and effortless style, all wrapped up in a seamless purchasing experience.
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Design Process
Empathy
Define
Ideate
Prototype
Iterate
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User Research
Africa's social commerce fashion scene thrives with a young, tech-savvy crowd aged 18-35. High smartphone use and booming social media like Facebook (over 1.3 billion users) on the continent make social commerce a perfect fit. This tech-connected generation, fueled by a growing middle class, seeks stylish fashion conveniently through social media platforms. This research was therefore conducted on 50 people, 30 of which were tech savvy and in the fashion space, 10 were just tech savvy with other preferences and 10 were not tech savvy at all
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